Affiliate Program

Join the Gold Rush affiliate programme and partner with us to grow your audience and revenue. We work with publishers, streamers, affiliates and marketing partners across the UK and beyond. We provide clear commercial terms, practical tools and a straightforward onboarding process so you can focus on converting traffic and building a long-term relationship.

Programme purpose

Our affiliate programme is designed to turn quality traffic into lasting customers. We aim to create transparent, performance-driven partnerships that reward sustainable player acquisition and retention. Whether you promote via content, live streams or paid channels, we want to align incentives and support mutually beneficial growth.

Partnership benefits

We offer a commercially realistic package that includes flexible reporting, timely payments and dedicated partner support. Benefits for our partners include personalised creatives, regular promotional calendars and access to tracked landing pages. We also provide guidance on compliant messaging and country-specific best practice.

Who we work with

Our doors are open to a wide range of partners: comparison sites, content publishers, streamers and social media marketers. We value partners who deliver quality traffic and who work with us on sustained promotional activity rather than one-off spikes.

Commission structure

The programme uses a performance-based model that rewards active, converting players. Commission terms are negotiated per partner and are detailed in the affiliate agreement. We do not publish fixed percentages here — each partner receives a tailored offer reflecting traffic quality, geography and marketing approach.

Tracking and reporting

We provide a transparent tracking system with real-time dashboards and downloadable reports. Partners can monitor clicks, sign-ups and revenue metrics to optimise campaigns. All conversions are validated against anti-fraud and quality checks to protect both parties and to keep reporting reliable.

Marketing tools and support

Partners receive a pack of ready-to-use assets including banners, landing pages and creative guidelines. We also offer regular updates on new product features and seasonal campaigns. A dedicated affiliate manager will be available for campaign setup, creative testing and monthly performance reviews.

Long-term cooperation

We focus on building sustainable partnerships. Long-term collaborators benefit from preferential offers, periodic reviews of commission terms and joint marketing initiatives. Our aim is to grow together, optimise player value and maintain a transparent working relationship.

Get started

If you’d like to join, contact our affiliate team to request full terms and start an application. For enquiries use [email protected] — we’ll reply with the next steps and a contact from the team. Thank you for considering a partnership with GoldRush; we look forward to exploring how we can work together.